Case Study: Simon & Schuster
The Concept:
Bring Simon & Schuster authors to life on the Web to connect with potential readers in a cost-effective and memorable way.
The Challenge:
Traditional online book promotion is static and doesn’t engage the reader in the way that stories and authors do. Our task? Break the status quo of online book marketing and make an emotional connection with readers.
The Process:
Use video profiles to showcase the personality of authors and develop a relationship with a community of readers.
The Result
More than 200 author profile videos created and published on TurnHere’s BookVideos.tv broadband channel, distributed through video search sites, book-focused web sites and click-to-buy enabled widgets.
