Case Study: InterContinental Hotels & Resorts
The Concept:
Differentiate the InterContinental brand by turning the cameras to the unique local surroundings of each hotel and sharing the experience and insight of each hotel’s concierge.
The Challenge:
Create 100 high-quality films in over 40 countries, under tight time constraints.
The Process:
TurnHere collaborated with InterContinental’s marketing consultant to define a video product that met the client’s goals, matched professional filmmakers in cities around the world and simultaneously produced the shoots from Cannes to Shanghai.
The Result
More than 700 stunning videos showcasing InterContinental Hotels & Resorts concierges as local experts in exotic locations around the world that increased visitor engagement. The videos were used across a wide-range of the brand’s online marketing initiatives and are the central component of InterContinental’s video-specific “In the Know” web site at www.intercontinentalvideo.com.
